The Return on Giving Model
Problems < Solutions
Solution: Using proven methods of gamification, Do Good Points wants to grow charitable giving by activating the desire to do good that exists in all of us. We reach and engage a younger generation to take action. And our scalable marketing solutions allow nonprofits to reach this audience more effectively.
Do Good Points vs Traditional NPO
Traditional nonprofits: One direct $100 donation, with no additional growth investments.
Traditional nonprofits
One direct $100 donation, with no additional growth.
Do Good Points
We estimate every $100 donated through our platform brings in an additional $200 and engages 4 new people to take action over time.
Maximize Return on Giving
At multiple points in the user journey, there are opportunities for compounded growth.
Do Good Foundation
Do Good Foundation is a registered 501(c) and is the nonprofit arm of Do Good Points. From the funds that get reinvested into the Foundation, 100% of net cash goes directly towards supporting cause awareness and engagement for nonprofits, and will never go towards operational costs or salaries.
Impact Stats:
- $10 donation: Helps us reach up to 1K people with content about a cause.
- $25 donation: Helps us target up to five new people to take action or share information about a cause.
- $50 donation: Helps us support nonprofits responding to an urgent crisis or providing disaster relief.
- $100 donation: Helps us activate up to four new people to donate in support of a cause or organization.
